Cali Life Co. Blog
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Where Is Calilifeco.com Based? San Diego, California (Cali Life Co.) TL;DR: Cali Life Co. is a sunglass and apparel brand based in San Diego, California, with its workshop in Mission Beach. The brand was founded in 2015 by Ralph West and handcrafts polarized wood sunglasses, tees, and hoodies... View Post
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What Makes a Sunglass California-Style (Cali Life Co.) TL;DR: California-style sunglasses are defined by what they leave out, not what they add. Neutral lens colors, natural materials, simple shapes, no logo flash, frames designed for the actual light of the West Coast. The aesthetic comes fr... View Post
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How to Clean Wood Frame Sunglasses, Step-by-Step (Cali Life Co.) TL;DR: Cleaning wood frame sunglasses is simpler than the internet makes it out to be. Skip the alcohol wipes, skip the dish soap, skip the "household hacks." Use fresh water, a microfiber cloth, and a food-safe oil refresh once... View Post
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